Trading Down

Azzato, Maureen; Browne, Michael
September 2004
Convenience Store News;9/13/2004, Vol. 40 Issue 12, p8
Trade Publication
The article presents the author's viewpoint on the convenience store (c-store) industry. As of mid-August, the average price of gasoline was holding at $1.90 per gallon. That's a drop of 20 cents per gallon since May 21. But energy experts expect prices to rise again after Labor Day, when the effect of spiraling increases for crude oil will hit neighborhood c-stores. As gasoline becomes more of a planned purchase, customers have the luxury of doing some comparative shopping before even leaving their homes. With more money going to gas, that's less disposable income and less visits or money spent inside the store. While most customers don't blame the convenience store industry for higher gasoline prices, the unfortunate truth is that they're not shopping the stores as often either.


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