They Liked Ike

Bliven, Bruce
April 1955
New Republic;4/4/55, Vol. 132 Issue 14, p17
This article appraises the book "The Western Public: 1952 and Beyond," by Alfred de Grazia. The United States is now subjected to far more sociological research than any other part of the world, and probably more than all the rest of the world put together. Few people not directly interested have any notion how far the sampling of public opinion now a big industry--has been carried in this country. Among the most interesting aspects of public opinion sampling is what is done with the interviews after they have been collected. The facts they contain are put on punched cards, which are then run through automatic sorting machines, so that an amazing variety on information can be drawn oil.


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