TITLE

An Independent Editor

AUTHOR(S)
Schott, Webster
PUB. DATE
January 1955
SOURCE
New Republic;1/24/55, Vol. 132 Issue 4, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the book "Bovard of the Post-Dispatch," by James W. Markham. Although the name of Oliver Kirby Bovard is hardly known outside the circle of professional journalists, in that circle he is conceded to have been one of the great managing editors in modem newspaper journalism. Bovard's forte, as Markham shows in much detail, was as a "general of news campaigns." Bovard made the "Post-Dispatch" the number one Midwestern newspaper in not merely getting news, but in making the news it got. There was one guiding principle in Bovard's conception of a newspaper: "that the people might know." And Bovard evolved a semi-scientific procedure for getting the hidden knowledge to them.
ACCESSION #
14443770

 

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