TITLE

The Complex American Electorate

AUTHOR(S)
Goldman, Ralph M.
PUB. DATE
January 1955
SOURCE
New Republic;1/10/55, Vol. 132 Issue 2, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses about the book "Voting: A Study of Opinion Formation in a Presidential Campaign," by Bernard R. Berelson, Paul F. Lazarsfeld and William N. McPhee. This study provides, confirmation of the well-known fact that the "working class" is hardly class conscious except in its basic adherence to the dominant middle-class ideology symbolized by the "American way of life." "Voting" has a few surprises about the influence of parties and the media of communication during a Presidential campaign. The parties and their rank and file workers were hardly the vehicles of political combat in Elmira. Party work was not directed toward the joining of political issues at the level of the individual voter.
ACCESSION #
14443589

 

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