TITLE

Shifts In Spending–Consumer Market

AUTHOR(S)
Kuehn, Richard A.
PUB. DATE
September 2004
SOURCE
Business Communications Review;Sep2004, Vol. 34 Issue 9, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on electronic mail messages on markets received by the author. The author cites a message that described a study by TNS Telecoms, which provides market information to telecom service providers. TNS analyzed bills in 32.000 U.S. households (Bill Harvesting database), and information on spending by small, medium and large businesses (BusinessWave database), also limited to the United States. The distribution of the expenditure and the change from the previous quarter in Internet spending reflect the growing penetration of broadband, a point reinforced by the lack of growth in the traditional wired category. When TNS analyzed the market share for bundled local and long-distance service, the leading vendors were traditional companies--Verizon, SBC, Bell-South, Qwest and Sprint. Their success, however, seems to be more a matter TNS found that the average consumer long-distance hill is only $9.10 per month.
ACCESSION #
14421410

 

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