Innovation Diffusion

Sevcik, Peter
September 2004
Business Communications Review;Sep2004, Vol. 34 Issue 9, p8
Trade Publication
The article presents the author's views on diffusion of technological innovations. According to the author, not all innovations, even very good ones, get adopted. Or if they do, it may take an extraordinarily long time to take hold. The Dvorak typewriter keyboard is a good example of an improvement that was successfully fought off by incumbent interests. Resistance to change may not stop an innovation, but can slow it down. The most striking example is how it took the British Navy 194 years to adopt the use of citrus as a cure for scurvy. The relative advantage of many new technologies is improved performance or reduced cost. Interestingly, the actual complexity of the new devices is much higher. The reason is that the new device often performs subtle, complicated changes to the way that the network or application operates in order to accomplish the relative advantage. As network innovations move from obvious connectivity to more subtle features, vendors will have to pay closer attention to the adoption process. There needs to be a commensurate change in how a new technology is introduced and promulgated within the marketplace.


Related Articles

  • Get Hip to the Lingo.  // Sound & Video Contractor;Jul2003, Vol. 21 Issue 7, p4 

    Editorial. Comments on the fast pace of technological developments. Common technological words; Theme of the 2003 InfoComm show in Orlando, Florida; Use of digital signage by the urban landscape sector.

  • Design of Process and Organizational Innovation Application Methodology. Pivodova, Pavlina; Jurickova, Eva; Bobak, Roman // Proceedings of the European Conference on Innovation & Entrepren;2014, p547 

    This paper reports on the current situation in many companies involved in improving their processes using industrial engineering methods. But the room for their use is still shrinking. There is a need for innovative approaches to be applied in the areas of process and organization for business...

  • Overcoming resistance to change in business innovation processes. Berna-Martinez, Jose Vicente; Macia-Perez, Francisco // International Journal of Engineering & Technology (0975-4024);Jun/Jul2012, Vol. 4 Issue 3, p148 

    This paper summarizes the experience gained in dealing with resistance to change appeared in the companies when they develop innovative processes related to the adoption of new technologies, tools, equipment, infrastructure and methodologies. Technological innovation is rapidly absorbed by...

  • MANAGING EMPLOYEE RESISTANCE TO CHANGE A COMPARATIVE STUDY OF INDIAN ORGANISATIONS AND MNCS IN DELHI-NCR REGION. Mittal, Swati // Researchers World: Journal of Arts, Science & Commerce;Jul2012, Vol. 3 Issue 4, p64 

    Change is an inescapable fact of any organization and pervades society in general, affecting everybody and every organization up to an international level. The structure and operation of the organization must be able to respond and adapt to change and adapt to change due to uncertain economic...

  • Technological Innovation Sources and Institutional Supports for Manufacturing Small and Medium Enterprises in Nigeria. Abereijo, I. O.; Adegbite, S. A.; Ilori, M. O.; Adeniyi, A. A.; Aderemi, H. A. // Journal of Technology Management & Innovation;2009, Vol. 4 Issue 2, p82 

    The study examined the technological innovation sources, the relevance of these sources as well as institutional supports and their significance to the innovativeness of small and medium manufacturing enterprises (SMEs) in Southwestern Nigeria. The data for the study were collected through...

  • The Association between Technological Conditions and the Market Value of Equity. Matolcsy, Zoltan P.; Wyatt, Anne // Accounting Review;Mar2008, Vol. 83 Issue 2, p479 

    The objective of this study is to provide evidence on how technological innovation conditions underlying the firm's investments drive earnings growth and, hence, market value of equity. Technologies develop and flourish or die out through the combined investment decisions of those firms doing...

  • Return of the Sea Turtles Hastens Chinese Innovation. Wall, Tom // BioWorld Today;6/10/2011, Vol. 22 Issue 112, p1 

    The article reports on the lack of innovation in China's biotechnology industry in 2011. According to Biotechnology Industry Organization (BIO) president and chief executive officer (CEO) Jim Greenwood, the country's biotechnology industry is big in low-cost but not in original innovation. Ron...

  • THE TOTAL SENSORY PACKAGE. DOYLE, LISA // Global Cosmetic Industry;Apr2014, Vol. 182 Issue 3, p58 

    The article offers information on the importance of unique sensory packaging in beauty market. It discusses several facts which includes ways for creating unique sensory distinctive packaging, technological innovation in beauty and cosmetics market and indirect connection of quality and...

  • Some Major INVENTIONS.  // World Almanac for Kids;1999, p115 

    No abstract available.


Read the Article

Courtesy of

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics