TITLE

Kids May Be Toddling Away From Television

AUTHOR(S)
Katz, Richard
PUB. DATE
December 1998
SOURCE
Variety;12/21/98, Vol. 373 Issue 6, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the decline of children's television viewership for the year 1998 in the United States. Comment from Shelly Hirsch, chief executive of Summit Media, which creates children's shows; Theory on the decline; View of Robert Sieber, vice president of audience development for Turner.
ACCESSION #
1442116

 

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