Kids May Be Toddling Away From Television

Katz, Richard
December 1998
Variety;12/21/98, Vol. 373 Issue 6, p39
Trade Publication
Reports on the decline of children's television viewership for the year 1998 in the United States. Comment from Shelly Hirsch, chief executive of Summit Media, which creates children's shows; Theory on the decline; View of Robert Sieber, vice president of audience development for Turner.


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