Czechs Hope Sale Makes Prima Primo

Morton, Felicia
December 1998
Variety;12/21/98, Vol. 373 Issue 6, p7
Trade Publication
Announces that Prima, a commercial television (TV) station in the Czech Republic, will be acquired by Euro TV station player Scandinavian Broadcasting Service (SBS). Station programming strategy of SBS; Comment from banking analyst Vlastimil Sak; Challenge facing the acquisition deal.


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