The New Math For Retailers

Lugo, Denise
September 2004
Investment Dealers' Digest;9/13/2004, Vol. 70 Issue 35, p22
Trade Publication
This article focuses on the new strategies adopted by the retail traders. Retailers are selling everything from frozen foods to gasoline. So it is just a little bit riskier sector to analyze. Retail companies now have to compete in areas they've never focused on before. Take supermarkets. These days shoppers can buy foods at such stores as Dollar General Corp., Kmart Corp. and Waigreen Co., which sell food at cheaper prices than the traditional grocers. In a search for differentiation, almost all companies are looking for new products. Bankers and analysts following the industry now not only have to understand the new competition; they also have to figure out how it's affecting sales growth and profit margins. Bankers say that in structuring deals, they not only have to calculate all the various sources of cash flow, they also have to understand how the various pieces work together.


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