TITLE

The Toothpaste Tournament

AUTHOR(S)
Goodman, Walter
PUB. DATE
July 1956
SOURCE
New Republic;7/30/56, Vol. 135 Issue 5, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article discusses some issues related to dental care in the U.S. While scientists of other fields have been inching their way modestly toward such attainments as hydrogen bombs and deep freezes, the dentifrice people have advanced with seven-league beets, conquering new terrain four times in the past decade. The credit for it belongs less to the men in the laboratories than to the men in the advertising agencies. Americans had been made tooth-conscious enough by 1954 to spend more than $150 million for pastes and powders, and the figure is going up all the time.
ACCESSION #
14409131

 

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