Manufacturers news

December 1998
FoodService Director;12/15/98, Vol. 11 Issue 12, p115
Trade Publication
Presents news related to the food service industry of the United States for the week of December 15, 1998. Armour Swift Eckrich Deli/Foodservice Co.'s selection of Marlin Co. as its advertising agency; Groen's completion of its relocation to Byram, Minnesota; Kronos Products Inc.'s selection of Food Group as its agency of record.


Related Articles

  • News.  // National Provisioner;Jan97, Vol. 211 Issue 1, p69 

    Reports on selection of Junction City, Kansas as the site for Armour Swift-Eckrich meat facility. Information on the provision of construction services for the company; Features of the facility.

  • Eckrich Fun House takes to the road for summer tour.  // Brandweek;05/25/98, Vol. 39 Issue 21, p37 

    Reports on the launch in May 1998 of Armour Swift-Eckrich's Eckrich Fun House, a house on wheels that will travel to festivals and retailers throughout the Midwest and South to showcase Eckrich products.

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    Focuses on the advertising 1997 campaign of Armour Swift-Eckrich. Advertising of company's sausage; Agency hired to handle advertisement; Value of television campaign; Name and theme of campaign; Products manufactured by Swift-Eckrich; Details on company.

  • Back to basics. Young-Huguenin, Barbara // National Provisioner;Apr97, Vol. 211 Issue 4, p18 

    Features Armour Swift-Eckrich's (AS-E) growth plans. Addition of value to core product line; Investment in modern product initiatives; Implementation of a more efficient business systems; AS-Es marketshare growth; Building customer loyalty; People as key to improving work environment. INSETS:...

  • Armour gives lunch kits a toon up. Thompson, Stephanie // Brandweek;03/31/97, Vol. 38 Issue 13, p3 

    Announces Armour Swift-Eckrich's new packaging, promotions and television advertisements for its Lunch Makers refrigerated lunch kits. Launching of a line of Tortillas semi-knockdown units that capitalize on the wraps trend; Aim to create a more distinct brand identity for the lunch kits;...

  • People power. Young, Barbara // National Provisioner;Apr2001, Vol. 215 Issue 4, p34 

    Features Armour Swift-Eckrich's smoked sausage plant in Junction City, Kansas. Production capacity; Turnover rate; Plant management; Number of employees.

  • Armour deploys strategic sales force automation. LaPlante, Alice // InfoWorld;11/29/93, Vol. 15 Issue 48, p66 

    Reports on Armour Swift-Eckrich's use of hand-held computers and wireless communications in its merchandising efforts. Importance of monitoring the displays on store shelves; Armour field representatives' use of Poqet hand-held PCs and wireless radio networks to feed data from the store shelves...

  • Turn-key excellence.  // National Provisioner;Sep96, Vol. 210 Issue 9, p59 

    Reports on how BCE Technologies Inc.'s installation of a turn-key, custom-designed, integrated packaging system improved operations at Armour Swift-Eckrich's Kansas City, Kansas bologna plant. Labor reduction; Ergonomic advantages of the system; Capabilities; User friendliness.

  • ConAgra unit abruptly shifts $30 mil. of work. Martin, Ellen Rooney; Garcia, Shelly // Adweek Western Edition;6/17/96, Vol. 46 Issue 25, p50 

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