'Soda Wars' stir up debates in school f/s

December 1998
FoodService Director;12/15/98, Vol. 11 Issue 12, p14
Trade Publication
Focuses on the effect of the marketing competition between softdrink companies Coca-Cola and Pepsi on school food service in the United States. Companies' payment of up to $15 per student for exclusive marketing rights; Construction of a sports stadium at Penn Hills School District in Pennsylvania from an exclusive contract with Pepsi.


Related Articles

  • Sugary Drinks Flunk Out.  // New York Times Upfront;9/4/2006, Vol. 139 Issue 1, p6 

    The article reports that sugary beverages from Coca-Cola, PepsiCo and Cadbury Schweppes will be removed from vending machines and school cafeterias in the U.S. starting fall 2006. The move is a result of an agreement with health advocates and will affect public, private and parochial schools....

  • Beverage Trade Organization Brings in Big Partners, Rallies Soft Drink Rivals in Sweeping School Drink Effort.  // PR News;3/28/2011, Vol. 67 Issue 13, p4 

    The article presents a case study showing the success of the American Beverage Association (ABA), in cooperation with its members including Coca-Cola, PepsiCo and the Dr Pepper/Snapple Group, in reducing the total calories contained in beverages shipped to U.S. elementary, middle and high school...

  • The games sponsors play. Keenan, Ted // Finance Week;1/20/2003, p48 

    Discusses the market competition between Coca-Cola and Pepsi Cola in South Africa (SA). Pepsi's sponsorship of the 2003 Cricket World Cup; Coke's dominant market position in SA; Other sports sponsorship of Pepsi in the U.S.

  • COLAS AND BEYOND.  // Beverage Industry;Mar2002, Vol. 93 Issue 3, p10 

    Reports the plan of the soft drink industry to stretch from traditional colas into flavored softdrinks, energy drinking in the U.S. Domination of the Coca-Cola Co. and Pepsi-Cola in the carbonated soft drink category; Improvements of the earnings per share of Coca-Cola; Evaluation on the...

  • News from China. McBride, Sandra; Dawson, Havis // Beverage World;9/1/96, Vol. 115 Issue 1623, p96 

    Features the continuing big-investment plant-building campaigns of Coca-Cola Co. and Pepsi-Cola Co. in China. Average Chinese soft drink consumption; Market share controlled by the two giant soft drink marketers; Marketing strategies; Ventures and partnerships; Investments and return;...

  • Soft drinks, hard punches. Dwyer, Steve // Prepared Foods;May97, Vol. 166 Issue 6, p13 

    Reports on the continuing battle for leadership between Coca-Cola and Pepsi-Cola in the carbonated soft drink (CSD) market in the United States. Development by companies of core soft drink brands; Coke's capture of market share in the CSD sector; Losses posted by Pepsi-Cola in its international...

  • Soda companies plan for summer.  // Beverage Industry;May2003, Vol. 94 Issue 5, p40 

    Soft drinks have expanded their flavor offerings to reinvent old standbys and get drinkers prepared for the warm weather months ahead with tropical tastes as of May 01, 2003. The beverage company Coca-Cola Co.'s Vanilla Coke was one of its most successful introductions to date, and the...

  • THE RIGHT CLIMATE FOR COLA? Foote, Andrea // Beverage World;12/15/2002, Vol. 121 Issue 12, p18 

    Reports on the status of the softdrinks industry in the Middle East. Effect of the boycott on Coca-Cola and Pepsi Cola; Opportunity being enjoyed by Zamzam Cola and Star Cola due to the boycott; Profit of coke for the third quarter of 2002.

  • Rootforce. Phillips, Debra // Entrepreneur;Mar1996, Vol. 24 Issue 3, p25 

    Reports on the root beer competition between Pepsico and Coca-Cola. Coco-Cola's purchase of Barq's root beer; Increased awareness in the root beer market.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics