TITLE

'Soda Wars' stir up debates in school f/s

PUB. DATE
December 1998
SOURCE
FoodService Director;12/15/98, Vol. 11 Issue 12, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the effect of the marketing competition between softdrink companies Coca-Cola and Pepsi on school food service in the United States. Companies' payment of up to $15 per student for exclusive marketing rights; Construction of a sports stadium at Penn Hills School District in Pennsylvania from an exclusive contract with Pepsi.
ACCESSION #
1439452

 

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