TITLE

A formidable housewares heavyweight

AUTHOR(S)
Duff, Mike
PUB. DATE
December 1998
SOURCE
Discount Store News;12/14/98, Vol. 37 Issue 23, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses Bed Bath & Beyond Inc.'s strategy for establish a reputation as a category killer in home fashions retailing. Geographic strongholds; Strength of Bed Bath & Beyond's management and financial position; Benefits of pursuing a strategy that is not dependent on any single market segment; Employment of a highly decentralized operating structure. INSET: BB&B benefits from market adaptability.
ACCESSION #
1439038

 

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