A formidable housewares heavyweight

Duff, Mike
December 1998
Discount Store News;12/14/98, Vol. 37 Issue 23, p37
Trade Publication
Discusses Bed Bath & Beyond Inc.'s strategy for establish a reputation as a category killer in home fashions retailing. Geographic strongholds; Strength of Bed Bath & Beyond's management and financial position; Benefits of pursuing a strategy that is not dependent on any single market segment; Employment of a highly decentralized operating structure. INSET: BB&B benefits from market adaptability.


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