Getting a good deal

Doonar, Joanna
September 2004
Brand Strategy;Sep2004, Issue 185, p45
Trade Publication
No abstract available.


Related Articles

  • M&A TV.  // Mergers & Acquisitions: The Dealermaker's Journal;Oct2011, Vol. 46 Issue 10, p9 

    The article offers information on the "M&A TV" page of the journal, which offers information on the best dealmakers, in the middle market community.

  • TITLES THAT THINK INSIDE THE BOX. Gonser, Sarah // Folio: The Magazine for Magazine Management;Feb2003, Vol. 32 Issue 2, p6 

    Reports on the marketing promotions launched by several periodicals and fashion companies as of February 2003. Deal between Hearst Magazine's 'Esquire' periodical and Trump Organization; Marketing concept launched by Boyce Thompson, editor-in-chief of the periodical 'Builder.'

  • beauty.com. Stasiulewicz, Lisa // Lucky;Jun2010, Vol. 10 Issue 6, p141 

    The article offers information on how to take advantage of deals and discounts and win giveaways from "Lucky" magazine from May 4 to June 28, 2010.

  • ATTENTION ASPIRING ARTISTS!  // DIRTSports;Aug2010, Vol. 6 Issue 66, p11 

    The article focuses on the reviews and commentaries of Dave "Big" Deal on the periodical "Dirt Sports."

  • FHM signs Real McCoy's for pub theme activity. Brech, Poppy // Marketing (00253650);3/6/2003, p7 

    Reports on the deal signed between men's magazine 'FHM' and The Real McCoy's crisps for supporting McCoy's positioning as the number one crisp brand in bars. Offer of official snack food for FHM's new bar page section, The FHM Arms, which launches on April 2003, to The Real McCoys; Marketing...

  • Deals Cheat Sheet.  // American Banker;1/27/2015, Vol. 180 Issue 13, p1 

    The article offers a Deals Cheat Sheet for the Dealmaking and Strategy section in the January 27, 2015 issue of "American Banker".

  • Auto Express and Men & Motors in cross-promotion.  // Marketing (00253650);3/13/2003, p7 

    Reports on a cross-promotional deal signed between the car magazine 'Auto Express,' and Granada channel Men & Motors. Description of the deal; Advertisements to be launched by the channel.

  • Ovid takes on Chinese stem call journal.  // Research Information;Feb/Mar2010, Issue 46, p25 

    The article reports on the deal between Ovid and the journal "Neural Regeneration Research" (NRR) in Great Britain.

  • Haute Advertising.  // Folio: The Magazine for Magazine Management;Sep2002, Vol. 31 Issue 9, p37 

    Reports developments in the U.S. magazine industry as of September 2002. Deal of 'Marie Claire' with Download-Card; Search of a business partner by 'Real Simple'; Negotiation of 'Latina' with Avon Cosmetics.


Read the Article

Other Topics