Riotto, Charles M.
September 2004
Brand Strategy;Sep2004, Issue 185, p38
Trade Publication
No abstract available.


Related Articles

  • E. Euro surge for licensed goods.  // Advertising Age;6/20/1994, Vol. 65 Issue 26, p10 

    This article reports that licensed merchandise sales hit a record $97.8 billion worldwide last year. That's up 7.4% from 1992. The U.S. and Canada led the way, accounting for $66.5 billion of the total. The fastest growing region was Eastern Europe, where sales hit $35 million up from $10...

  • Marketing Briefs.  // Marketing News;3/1/93, Vol. 27 Issue 5, p1 

    Presents news briefs related to marketing as of March 1, 1993. Percentage of decline in the retail value of licensed product sales in 1992 according to a Licensing Industry Survey; Increase in the number of publicly traded companies that undertook name changes in 1992; Launch of a new line of...

  • LICENSED TOYS RISE GLOBALLY.  // License! Global;Aug2015, Vol. 18 Issue 4, p20 

    The article discusses findings of a report by market research firm NPD Group which shows a 7 percent increase in licensed toys in the U.S. from May 2014 to April 2015. It notes that the growth trend in licensed toy sales was also evident in many countries including Mexico, Australia, and France....

  • Batter up! Sosnowski, Tom // Playthings;Jun2005, Vol. 103 Issue 6, p25 

    The article presents a discussion on the Major League Baseball (MLB) merchandise offerings. MLB is at the epicenter of sports licensing. After all, it was way back when that baseball trading cards were included in packs of cigarettes as a little something extra. But those were days long before...

  • Marketing Briefs.  // Marketing News;2/28/86, Vol. 20 Issue 5, p2 

    The article reports on the findings of an annual survey conducted by "The Licensing Letter," a newsletter based in Scottsdale, Arizona. The survey found that $50 billion in licensed products were sold in 1985 and that the most popular types of property are trademarks and brand names. According...

  • KIDS LICENCES IN THE UK.  // Brand Strategy;Dec2004/Jan2005, Issue 188, p46 

    Reports on the value of licenses for consumer products targeting children in Great Britain. Dominance of the toy category; Percentage of the sales revenues for character products; Purchase of nightwear or underwear for children.

  • Keep it Fresh to Keep it Profitable.  // Souvenirs, Gifts, & Novelties;Nov/Dec2007, Vol. 46 Issue 8, p94 

    The article focuses on selling licensed merchandise. According to those in the industry, when it comes to selling licensed merchandise, store managers and buyers need to keep bringing unique items into the mix. Mark King, president of Mid-South Products, said people in general and Baby Boomers...

  • Dodge, Hemi Rev Licensing. Greenberg, Karl // Brandweek;6/7/2004, Vol. 45 Issue 23, p12 

    Focuses on the licensing deal between Dodge and Hemi for clothing, collectibles, electronic games, gifts and toys in the U.S. in 2004. Estimated number of products involved in the effort; Licensees among several clothing manufacturers; Target market of several of their products; Description of...

  • Where do you start?  // License! Europe;Winter2004/2005, p60 

    Presents insights on licensing by Paul Randle in Europe. Discovery on brand extension licensing provides marketing benefits and creates royalty revenues; Generation of faster sales in existing brands than with new brands; Instances in the creation of successful brand extension licensed products.


Read the Article

Other Topics