A mobile design for life

Jones, Morag Cuddeford
September 2004
Brand Strategy;Sep2004, Issue 185, p20
Trade Publication
No abstract available.


Related Articles

  • Pre-Paid Services Ignite Mobile Markets. McClure, Ben // Telecommunications - International Edition;Nov98, Vol. 32 Issue 11, p21 

    Discusses the role of pre-paid services in the increasing sales of mobile telephones in Europe. Companies that offer pre-paid services; Statistical information on prepaid cellular subscribers; Marketing of pre-paid services in Italy.

  • The Political Drivers of Spectrum Value. Shosteck, Herschel // Telecommunications - International Edition;Sep99, Vol. 33 Issue 9, pS88 

    Discusses the different issues and concerns faced by mobile network operators preparing to bid for the third generation (3G) of cellular phone services. Expectations of high value promulgated by the political and financial interests of government and regulators; Multiple factors that have...

  • Coping with the NGN. Fuller, Wayne // Telecommunications - International Edition;Sep99, Vol. 33 Issue 9, p142 

    Discusses the complexities of managing the service delivery aspect of the third generation (3G) of mobile communications services. Added complexity of integrating 3G mobile communication systems with legacy systems; Description of service level agreements.

  • Wireless Prepaid Billing: A Global Overview. Martin, John // Telecommunications - International Edition;Sep99, Vol. 33 Issue 9, pS106 

    Discusses the challenges posed by the growth of prepaid wireless services on mobile system operators. Emergence of prepaid billing as a primary vehicle for introducing customers to wireless communications services; Opportunities presented by prepaid wireless services for infrastructure providers.

  • Pushing The Button On Push To Talk. Marek, Sue // Wireless Week;5/1/2003, Vol. 9 Issue 10, p20 

    Focuses on the efforts of handset makers to make consumer-friendly phones that incorporates push-to-talk (PTT) technology. PTT technology of Motorola; Results of the user-interface research conducted by handset makers; Challenges in incorporating the PTT button and speakers in the handset.

  • UpSNAP turns mobile search and cellular information directories upside down. Scaglione, Fred // Equities;Fall/Winter2005, Vol. 53 Issue 3, p20 

    Focuses on a plan of UpSNAP that is aimed at promoting free search and other text-based data services for cellular telephones and other mobile electronics. Price range for the cellular search service; Target demography of the company's business plan; Advantages of the text messaging strategy of...

  • A new mobile landscape up ahead. Tierney, Stephen // Supply Chain Europe;Oct2004, Vol. 13 Issue 8, p46 

    Discusses the business condition of mobile network operators in Europe. Citations of mobile carrier companies with high operating profits in 2003; Average amount of the operating profits; Factors contributing to the growth of the sector.

  • Paying through loopholes. Chan, Tony // Wireless Asia;Jan/Feb2006, Vol. 9 Issue 1, p34 

    The article focuses on the negative experience of a mobile telecommunication user with one of the leading mobile operator in Hong Kong, China. He was charged for stock information services on his cellular phone when he did not subscribe to and have no knowledge about the said service. The...

  • Driving Revenue Through Content. Else, Sally // Wireless Week;6/1/2003, Vol. 9 Issue 12, p37 

    Deals with the penetration of content services in the U.S. mobile communications market as of June 2003. Types of content services being offered by mobile carriers; Significance of content services to mobile carriers; Ways in which carriers can track revenue and the quality of service delivered...


Read the Article

Other Topics