Tesco and what customers really want

Leahy, Terry
September 2004
Brand Strategy;Sep2004, Issue 185, p15
Trade Publication
No abstract available.


Related Articles

  • Critics' scorn won't stop Tesco's in-store television from delivering. Turzynski, Greg // Marketing Week;3/18/2004, Vol. 27 Issue 12, p18 

    The article suggests that despite media buyers condemnation of Tesco PLC's new in-store medium, the company is set to gain acceptance in the television advertising market. The noise around in-store media fuels the debate about the connection between traditional advertising and behaviour at the...

  • Tesco shows size is no drawback to shrewdness. Johnson, Branwell // Marketing Week (Online Edition);3/13/2013, p21 

    The author comments on the Price Promise campaign of British supermarket Tesco. He states that the marketing campaign offers money-off coupons to consumers. According to the author, this campaign helps the firm enhanced its position in the retail industry by attracting more consumers who...

  • Tesco urges drinks sector to unite on concentrates. Park, Jill // Packaging News;Apr2009, p5 

    The article reports on the call of Sonia Raja, head of packaging at Tesco Corp. to the drinks industry to work together to move to concentrate and make best use of packaging. Raja stresses that industries should collaborate on developing packaging to increase consumer acceptance and maximize...

  • Capture the right moment in a flash. Valentine, Matthew // Marketing Week (Online Edition);7/3/2013, p17 

    This section offers news briefs on Great Britain's marketing industry. Ipsos research show that Diageo brand Disaronno is trending better than its Barcardi brand. Supermarket company Tesco has hired Marketing Sciences to conduct a survey of all 950 of its stores in Great Britain and North...

  • Tesco Finance tests viral marketing strategy. Brown, Curtis // Precision Marketing;7/26/2002, Vol. 14 Issue 43, p1 

    Reports on the launch of a viral marketing campaign by Tesco for its personal finance products in July 2002. Mode used in the marketing campaign; Profit contributed through the viral marketing of the finance products; Mechanics of the marketing campaign.

  • Tesco's plan to cut levels of food waste gains approval. Baker, Rosie // Marketing Week;10/29/2009, Vol. 32 Issue 44, p6 

    The article focuses on a survey in Great Britain which found that the initiative of Tesco to stagger buy one get one (bogof) promotions and let customers to pick up the second item at a later date was being supported by majority of marketers. It states that 58 percent of respondents say the plan...

  • Organised consumers: ignore them at your peril. Mitchell, Alan // Marketing Week;5/3/2001, Vol. 24 Issue 12, p36 

    Focuses on the marketing philosophy of Tesco in Great Britain. Aggregation of consumer demands; Efforts for searching ways to increase profitability; Organization and selling consumer assets; Significance of the Internet in improving industrial marketing.

  • Tesco's One-stop Strategy. Hickey, Kathleen // Traffic World;5/31/2004, Vol. 268 Issue 22, p21 

    Reports on the business performance of Tesco Stores company in Great Britain. Increase on the market share of the firm; Number of distribution centers; Expansion on the product lines of the company.

  • FEATURE ANALYSIS: Tesco: Christmas disappoints.  // MarketWatch: Food;Mar2009, Vol. 8 Issue 3, p13 

    The article discusses the decline in profits and weak performance of Tesco PLC. According to the article, the decrease in the firm's progress is due to their strategy to enhance its value credentials and boost volume sales growth, which deflated is value sales. In addition, it affirms that there...


Read the Article

Other Topics