A front line business

Cobb, Robin
November 1997
Marketing Event;Nov/Dec97, p49
Examines the importance of services offered by field marketing consultants to independent retailers and brand manufacturers. Sales, merchandising and auditing services; Expansion of customer reach, product distribution and intelligence building; Field Marketing Association as the official representative of the field marketing industry. INSETS: Field Marketing Association.;Vauxhall Tigra promotion.;English Tourist Board..


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