Mommy, Where Do Nielsens Come From?

Campo, Darren
September 2004
Multichannel News;9/6/2004, Vol. 25 Issue 36, p49
Addresses the protest organized by Don't Count Us Out Coalition concerning the Local People Meter technology used by Nielsen Media Research in Chicago, Illinois on August 5, 2004. Problem encountered on the use of the technology; Changes in the TV viewing habit of the public.


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