NBC Reached Olympic Heights

Reynolds, Mike
September 2004
Multichannel News;9/6/2004, Vol. 25 Issue 36, p3
Reports on the viewership generated by NBC cable networks for the coverage of the 2004 Athens Summer Olympics Games in Greece. Percentage of increase in the networks' viewers; Household rating posted by USA Network; Average number of viewers in the Athens coverage of CNBC.


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