TITLE

Power into kids' scene

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
November 1997
SOURCE
Marketing Event;Nov/Dec97, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Cites the aggressive advertising campaign for chocolate drinks for children in Great Britain. Ovaltine Power's 10-venue roadshow; Television and print advertisements for kid's chocolate drinks; Views of parents on the issue. INSET: Parents' views..
ACCESSION #
14367

 

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