TITLE

Olympics Bring Eyeballs to NBC

AUTHOR(S)
Lafayette, Jon
PUB. DATE
August 2004
SOURCE
Television Week;8/23/2004, Vol. 23 Issue 34, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on an increase in the rating of NBC for its Olympics programming in the U.S. in 2004. Views of Randy Falco, president of NBC Universal Television Network Group, on the company's multiplatform strategy; Impact of the Olympics programming on the rivalry of NBC with other cable channels.
ACCESSION #
14356688

 

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