Find typical buyers within segment

Grapentine, Terry; Klupp, Mary
September 2004
Marketing News;9/15/2004, Vol. 38 Issue 15, p44
Trade Publication
Discusses the rationale for examining typical members of a target segment when doing follow-up product or communications development work. Description of the typical segment members; Assessment of the brand loyalty of core segment members; Way to identify core segment members.


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