Become a global communicator
- Speaking in (the right) Tongues. // Export Today's Global Business;Oct2000, Vol. 16 Issue 10, pG&L2
Suggests to a global company the importance of translating a foreign word from prospective customers. Comments from Michelle Doherty of Lernout & Hauspie, a pioneering speech and linguistic technology company, about the importance of addressing many languages; Suggestions besides translating a...
- Word Travelers? // Export Today's Global Business;Oct2000, Vol. 16 Issue 10, pG&L14
Reveals why United States companies lag behind their European or Asian competitors in understanding the need for globalization, or even in understanding how to go global. Warning about the failure to register foreign domain names; Factors that must be considered in a plan to launch Web pages.
- International communication: Beyond words. Leaper, Norm // Communication World;Sep96, Vol. 13 Issue 7, p33
Focuses on problems in global business communications. Difficulty of understanding cultural attitudes, motivations and behaviors of people from other countries.
- Globalization Shifts Translation Needs Into High Gear. COOK, JEAN M. // Ward's Auto World;Mar99, Vol. 35 Issue 3, p69
Analyzes the impact of the automobile industry's globalization on employees's communication. Example set by the merger of Chrysler Corp. and Daimler-Benz AG; Comments from industry officials; Comparison from the aeronautics industry; Materials that companies need to produce.
- LANGUAGE MATTERS IN GLOBAL COMMUNICATION. Charles, Mirjaliisa // Journal of Business Communication;Jul2007, Vol. 44 Issue 3, p260
In the past few decades, it has become widely accepted that the lingua franca of international business is English; witness the way companies increasingly choose English as their official corporate language. Although this would seem to facilitate communication, this article argues that the...
- AN INTRODUCTION TO LANGUAGE MATTERS. Rogerson-Revell, Pamela; Louhiala-Salminen, Leena // Journal of Business Communication;Oct2010, Vol. 47 Issue 4, p375
An introductions is presented to the articles published in this issue including "BELF Competence As Business Knowledge of Internationally Operating Business Professionals," "English as a Business Lingua Franca in a German Multinational Corporation" and "Accommodating Towards Your Audience."
- Research on Multinational Corporation Advertisement Communication Strategy in Different Culture Background Market. Lu Shao // International Proceedings of Computer Science & Information Tech;2012, Vol. 25, p156
The advertising operation of multinational corporations in the Chinese market after years of practice accumulation has formed characteristic style and a complete set of mature operation skill. Based on the theory of cross-cultural communication as the logical points of the full text analysis,...
- Mind your language. // Works Management;Nov2006, Vol. 59 Issue 11, p9
The article focuses on the significance of language among the companies in Great Britain, specially in the spread of globalization. It has been stressed that the companies without multi-lingual capabilities can endure and possibly lose new business. Communication is considered to be the...
- Global Branding: Issues and Challenges. Dalwadi, Riteshkumar // International Journal of Marketing Principles & Practices;Feb2013, Vol. 3 Issue 1, p18
With the rapid pace of globalization the time has forced the marketers to consider global branding. Around two decades ago, Theodore Levitt (Harvard Business School professor) clearly stated in his article, "The Globalization of Markets," that a worldwide market for homogeneous products and...