TITLE

Selling Content Through Kiosks & Cards

AUTHOR(S)
Marek, Sue
PUB. DATE
September 2004
SOURCE
Wireless Week;9/1/2004, Vol. 10 Issue 18, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on alternative ways by which wireless carriers in the U.S. market their mobile content. Information on purchasing mobile content through gift cards; Views of Paul Maglione, senior vice president of publishing and marketing at game publisher Digital Bridges, on gift cards as a means to purchase games for mobile phones; Retail price of gift cards; Mobile virtual network operator launched by application developer SmartServe Online.
ACCESSION #
14304647

 

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