TITLE

DAVID BECKHAM AS A HISTORICAL MOMENT IN THE REPRESENTATION OF MASCULINITY

AUTHOR(S)
Rahman, Momin
PUB. DATE
August 2004
SOURCE
Labour History Review (Maney Publishing);Aug2004, Vol. 69 Issue 2, p219
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
There can be no doubt that David Beckham is a public figure of intense media interest in contemporary culture and this paper aims to explore representations of Beckham, focusing on British lifestyle and celebrity magazines published from May to October 2002. This six-month period covered some extremely significant events in Beckham's private and professional lives and therefore provided ample and diverse examples of how he is represented in this particular form of media. The categories of representation were generated using a grounded theory approach and subsequently analysed using ideas drawn from queer theory. My aim was to explore whether queer ideas of gender destabilization are useful explanatory frameworks when discussing the modes of representation of David Beckham as a working-class heterosexual subject. I suggest that queer theory does allow an appreciation of new elements being coded into working-class masculinity but that current changes in the representation of masculinity may be more usefully understood as expansions of the 'sign' of masculinity operating as a commodity form.
ACCESSION #
14304525

 

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