TITLE

Meter madness

AUTHOR(S)
Downey, Kevin
PUB. DATE
August 2004
SOURCE
Daily Variety;8/26/2004, Vol. 284 Issue 38, pA4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the controversy generated by the Local People Meter (LPM), the television audience measurement system of Nielsen Media Research in the United States. Protests of groups such as the Latino Media Council on the under-representation of Latinos and minorities watching TV; Claims made by Univision on the inaccurate television audience research of the system; Accreditation withheld by the Media rating Council for LPM.
ACCESSION #
14299946

 

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