Forum poll hikes event marketing

Cook, Alyson
November 1997
Marketing Event;Nov/Dec97, p4
Reports on the increase in the number of companies in Great Britain that are planning to increase spending on sales promotion or marketing events such as exhibitions, roadshows and field marketing in 1997. Increase in spending in other marketing services; Plan of a majority of client marketers to commit to communicating more effectively with employees; Percentage of companies that will coordinate marketing events in-house.


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