TITLE

Big Six ready for photo finish

AUTHOR(S)
Adalian, Josef; Schneider, Michael
PUB. DATE
August 2004
SOURCE
Variety;8/30/2004, Vol. 396 Issue 2, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses issues concerning the competition among television networks in the U.S. Difference in the ratings that separated television networks NBC and Fox in 2004; Strategies being undertaken by the networks concerning their television programming; Television viewers being targeted by CBS television network; Factors that could decide which network will top the market; Impact of the 2004 Olympics coverage of NBC on the company's market.
ACCESSION #
14268550

 

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