If it weren't for consumers the supply chain would be easy

Tierney, Stephen
April 2004
Supply Chain Europe;Apr2004, Vol. 13 Issue 3, p22
Trade Publication
Reports that the complexity of consumer behavior complicates supply chain management. People's tendency not to have a standard behavior anymore; Management of “complex demand triggers” and putting in smart replenishment models; Use of radio frequency identification systems for inventory control.


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