TITLE

Croscill New division goes casual

AUTHOR(S)
San Filippo, Michele
PUB. DATE
August 2004
SOURCE
Home Textiles Today;8/30/2004, Vol. 26 Issue 1, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that beddings manufacturer Croscill Inc. has gone casual in August 2004 with a new lifestyle collection called Crosscill Casuals. Details of the product which will serve as a separate division with its own branding, logo and packaging; Price range for the line; Marketing strategy to push the line.
ACCESSION #
14265170

 

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