Croscill New division goes casual

San Filippo, Michele
August 2004
Home Textiles Today;8/30/2004, Vol. 26 Issue 1, p1
Trade Publication
Reports that beddings manufacturer Croscill Inc. has gone casual in August 2004 with a new lifestyle collection called Crosscill Casuals. Details of the product which will serve as a separate division with its own branding, logo and packaging; Price range for the line; Marketing strategy to push the line.


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