Comcast Hatches Niche Nets

Umstead, R. Thomas
August 2004
Multichannel News;8/30/2004, Vol. 25 Issue 35, p3
Reports on the plan of cable company Comcast Corp. to create sports-based television programming in Dallas, Texas and Detroit, Michigan in 2004. Partnership between the company and the Dallas Cowboy football team; Reaction of Mike Sheehey, a vice president at the company, to the programming.


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