13 ways to generate more business

Ess, Charlie
December 1998
Alaska Business Monthly;Dec98, Vol. 14 Issue 12, p28
Presents tips for business enterprises on generating sales and prospects at trade shows. Includes goal-setting; Delegation of responsibility; Content of conversations; Information overload; Greeting attendees; Pre-show publicity campaign; Marketing list of previous year's show attendees; Promotional items; Symbiotic advertising.


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