TITLE

13 ways to generate more business

AUTHOR(S)
Ess, Charlie
PUB. DATE
December 1998
SOURCE
Alaska Business Monthly;Dec98, Vol. 14 Issue 12, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents tips for business enterprises on generating sales and prospects at trade shows. Includes goal-setting; Delegation of responsibility; Content of conversations; Information overload; Greeting attendees; Pre-show publicity campaign; Marketing list of previous year's show attendees; Promotional items; Symbiotic advertising.
ACCESSION #
1426080

 

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