TITLE

Panacea Green

AUTHOR(S)
Manafy, Michelle
PUB. DATE
September 2004
SOURCE
EContent;Sep2004, Vol. 27 Issue 9, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article highlights the importance of rich site summary (RSS) feeds to digital content management. Contrary to what many think, RSS is just beginning to come into its own as a viable business tool. Yes, it has been around for a while and does hold promise in its ability to allow people to customize and personalize content they view from a vast array of sources. It also gives content providers a digital delivery mechanism that can circumvent email inbox glut. But unlike the growing masses of Internet, self-published, old-school publishers, who made content before it was e-content, actually have to come up with viable business models to embrace new delivery mechanisms, especially those that can easily undermine existing ones. Those strategies include site hits by delivering enticing headlines via RSS to generate increased clickthrough. But as with all delivery mechanisms, one hand must know what the other is doing to avoid snatching the income out of it. If we deliver a feed that competes with our sponsored e-newsletters, for example, clicks may drop and sponsors may drop out.
ACCESSION #
14244167

 

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