Panacea Green

Manafy, Michelle
September 2004
EContent;Sep2004, Vol. 27 Issue 9, p5
Trade Publication
This article highlights the importance of rich site summary (RSS) feeds to digital content management. Contrary to what many think, RSS is just beginning to come into its own as a viable business tool. Yes, it has been around for a while and does hold promise in its ability to allow people to customize and personalize content they view from a vast array of sources. It also gives content providers a digital delivery mechanism that can circumvent email inbox glut. But unlike the growing masses of Internet, self-published, old-school publishers, who made content before it was e-content, actually have to come up with viable business models to embrace new delivery mechanisms, especially those that can easily undermine existing ones. Those strategies include site hits by delivering enticing headlines via RSS to generate increased clickthrough. But as with all delivery mechanisms, one hand must know what the other is doing to avoid snatching the income out of it. If we deliver a feed that competes with our sponsored e-newsletters, for example, clicks may drop and sponsors may drop out.


Related Articles

  • New-Model Scholarship: Destined for the Dustbin of History? Smith, Abby // Perspectives;Oct2003, Vol. 41 Issue 7, p26 

    Points out that historians have begun to join the ranks of new-model scholars, those who use new information technologies to extend teaching and research beyond what is possible within the traditional bounds of paperless publication. Publishing in the Web; Absence of a supporting infrastructure...

  • Important Announcement: Online Submission and Refereeing System Is Launched{}.  // Archives of Sexual Behavior;Oct2005, Vol. 34 Issue 5, p481 

    Reports on the launch of the "Archives of Sexual Behavior," a Web-based online manuscript submission and peer-review system. Easy straightforward log-in and submission offered by the online system to authors; Other service enhancements provided to authors.

  • Electronic Book Publishing in Turkey. Gurcan, Halil // International Journal of the Book;2007, Vol. 4 Issue 4, p49 

    Electronic books have gained importance with the development and the wide spread of the internet. The screen has changed the role and the means of the reader while offering different possibilities to be seized in different media. Many publishers in the world has attempted to publish in the...

  • Show puts the record straight. Chillingworth, Mark // Information World Review;Sep2004, Issue 205, p25 

    Provides information on the Online Information 2004 conference to be held in London, England.

  • PaperThin Unveils CommonSpot Content Server 2.5.  // Information Today;Oct2001, Vol. 18 Issue 9, p46 

    Reports that PaperThin Inc., a provider of Web publishing and content-management solutions for small to mid-sized organizations, has announced the release of CommonSpot Content Server 2.5. Details on the enhanced cold fusion-based content-management application; How it enables companies to...

  • Web Publishing Power to the People.  // Information Today;Sep2004, Vol. 21 Issue 8, pS6 

    This article focuses on the success story of the Alameda County Social Services Agency in California when it deployed Contribute 3 as the front-end editor to their content management system. Promoting the economic and social well-being to one of California's largest and most diverse counties...

  • A Busy Summer for E-Books. Peek, Robin // Information Today;Sep2000, Vol. 17 Issue 8, p42 

    Discusses trends in the electronic publishing industry during summer 2000. Plans for the ePub Expo conference for the electronic book industry; Efforts of Time Warner's iPublish.com to explore new avenues in the production and distribution of electronic books; Features of e-book reading devices...

  • A Brand's E-Ambassadors.  // Folio: The Magazine for Magazine Management;Oct2005, Vol. 34 Issue 10, p24 

    Reports on the popularity of electronic newsletters despite the glut of electronic information as of October 2005. Competition posed by the Internet to electronic newspapers; Measurement of the success of electronic newsletters; Approach adopted by publishers of electronic newsletters to retain...

  • Short Expectations. Kinsman, Matt // Folio: The Magazine for Magazine Management;Jan2007, Vol. 36 Issue 1, p64 

    The article discusses several developments in online publishing. Traditionally, a print magazine was given a window of about two years to launch, grow and reach profitability. Today, many new products, particularly those launched online, that do not demonstrate almost immediate viability are...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics