TITLE

PR: more than the sum of its parts

AUTHOR(S)
Nguyen, Maria
PUB. DATE
August 2004
SOURCE
B&T Weekly;8/13/2004, Vol. 54 Issue 2484, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the important role played by public relations (PR) to multimedia marketing campaigns. Spate of advertising agencies buying or developing PR expertise; Effectiveness of PR in managing a crisis situation; Closure of the credibility gap widened by increasing consumer cynicism.
ACCESSION #
14242920

 

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