TITLE

A different view from Sterling

PUB. DATE
August 2004
SOURCE
Cabinet Maker;8/20/2004, Issue 5402, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Sterling Furniture's advertising campaign featuring Dougie Donnelly, a Scottish sports presenter. Media mediums for the campaign; Highlights of the campaign; Campaign strapline.
ACCESSION #
14241025

 

Related Articles

  • TAKE 5.  // Cabinet Maker;8/5/2011, Issue 5749, p12 

    The article offers updates related to the furniture industry in Great Britain including the launch of the summer advertising campaign by retailer Sterling Furniture, the plan of Steinhoff International Holdings Ltd. to relocate its office in Cheltenham, England, and the launch of transactional...

  • Sterling moves in Edinburgh.  // Cabinet Maker;08/07/98, Issue 5100, p7 

    Cites the opening of the ninth store of Scottish furniture chain Sterling in Edinburgh, Scotland on August 1, 1998.

  • Revving up to win. Baum, Stephanie // Cabinet Maker;8/20/2004, Issue 5402, p20 

    Features Sterling Furniture in Great Britain. Objectives of the company's Motor Mania car museum; Business interests of the company; Acquisition activities.

  • Stop being hairy. Kidd // Cabinet Maker;04/02/99, Issue 5132, p5 

    Comments on furniture chain Ikea's advertising campaign for its branch in Bristol, England.

  • Make the news without breaking the bank.  // Cabinet Maker;12/10/99, Issue 5167, p8 

    Gives advice to furniture retailers on how to build strong awareness of their business without top-flight public relations assistance. Making astute publicity a part of a wider marketing strategy; Importance of building relationships with the target media; Good sources of news.

  • Two stores that give my spirits a big boost. Epperson, Jerry // Furniture/Today;11/25/2002, Vol. 27 Issue 12, p26 

    Relates author's interest in the furniture stores. Advertising promotion used by the industry; Different product categories displayed by the furniture stores.

  • New ad efforts: Winners and dogs. Sloan, Carole // Furniture/Today;02/12/2001, Vol. 25 Issue 23, p56 

    Focuses on the effort by furniture makers to speak directly to their consumers. Variety of forms used to open up the industry; Advertising campaigns launched by companies like Drexel Heritage, Ethan Allen Inc. and La-Z-Boy Inc.

  • Get the best from the budget.  // Cabinet Maker;8/2/2002, Issue 5298, p9 

    Focuses on planning for the advertising campaign of furniture retailers. Amount of time needed in planning for a campaign; Tips on allocating the advertising budget; Reasons for the failure of advertising campaigns.

  • You really want $70M for joint consumer ads?!? Slaughter, Powell // Furniture/Today;1/28/2002, Vol. 26 Issue 21, p42 

    Presents views related to the performance of furniture industry in Germany. Proposal of advertising campaign by managing director, Dirk-Uwe Klass of the German Furniture Industry Association; Efforts of several furniture companies to gain consumer's attention to the products; Promotion of...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics