TITLE

Las Vegas offers branding lesson

AUTHOR(S)
Walters, Jeff
PUB. DATE
August 2004
SOURCE
Precision Marketing;8/20/2004, Vol. 16 Issue 42, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Shares branding lessons from Las Vegas, Nevada. Extension of the product; Brand positioning; Enhancements made to products in Las Vegas.
ACCESSION #
14239809

 

Related Articles

  • BRAND'S NEW DAY. Bailey, Michael // BRW;11/1/2012, Vol. 34 Issue 43, p43 

    The article discusses the disadvantage of buying branded stocks like one is buying designer clothes, which according to the author is caused by the brand not having value unless it can deliver reliability and reasonable performance for one's investment.

  • Brands, Competition, and the Law. Desai, Deven R.; Waller, Spencer // Brigham Young University Law Review;2010, Vol. 2010 Issue 5, p1425 

    Brands matter. In modern times, brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Coca-Cola, Nike, Google, Disney, Apple, Microsoft, BMW, Marlboro, IBM, Kellogg's, Gucci, and Virgin are all large companies, but...

  • New Miracle Bongo. Fitzpatrick, Michael // NZ Marketing Magazine;Jul2007, Vol. 26 Issue 6, p14 

    The author focuses on the good perception of New Zealand as a brand. He says that people living overseas have a very positive opinion of the country. Also mentioned are factors that contribute to the New Zealand brand, including tourism. He suggests that the product of the country continues to...

  • BRAND EXTENSIONS: WHAT DO WE KNOW? Hou, Jianwei // Marketing Management Journal;Summer2003, Vol. 13 Issue 2, p54 

    More than ten years of brand extension research have yielded a set of important findings. The purpose of this paper is to review these findings and assess what we really know about brand extensions. A conceptual model is presented. Empirical findings are then reviewed. Based on these findings,...

  • Secrets of Challenger Brands. Haxthausen, Ove // Marketing Management;May/Jun2004, Vol. 13 Issue 3, p35 

    This article discusses the need for smaller brands to challenge the rules of the game in their category and develop radical new offerings based on a different view of their market. While big, leading brands are critical for large food and beverage manufacturers, second-tier brands remain...

  • Name that brand.  // Marketing (00253650);12/22/2004, p13 

    This article presents a quiz related to various brands in Great Britain. A brand began life in 1924 in the US for use in hospitals as an absorbent paper. From the Victorian era, a brand was a popular fortifying hot beverage, and during the 20s used the slogan "Prevents that sinking feeling."...

  • The Brandworld as Ontological Metaphor. STAN, Gerard // Argumentum: Journal the Seminar of Discursive Logic, Argumentati;2014, Vol. 12 Issue 2, p141 

    The purpose of this paper is twofold: to argue in favour of the thesis of the reality of brands as distinct artefacts and to make the anatomy of this kind of entities as transparent as possible. The steps I take are the following: first, I establish similarities and differences between brands...

  • For the end of brand balderdash -- and the beginning of a real future. Blumenthal, Dannielle // Journal of Brand Management;Feb2004, Vol. 11 Issue 3, p177 

    Editorial. Focuses on the confusion on what a brand is. Confusion among brand name products; Lack of viable brand knowledge; Exploration of brands and branding; Marketing and branding.

  • How Research Helps Brands Sell More, Avoid Catastrophes and Win Hearts. HERICH, DENISE // Global Cosmetic Industry;Nov2014, Vol. 182 Issue 9, p26 

    The article reports that consumer research helps brands to sell more products. The custom research act as a pre-market litmus test, whivh can lead to tweak a formulations based on consumer feedback, and it save brands from mistakes. The most cost-effective and strategically-focused online or...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics