Seaside surfing

McAuliffe, Wendy
August 2004
New Media Age;8/19/2004, p23
Trade Publication
This article focuses on the lead of the town of Brighton in England in providing Wireless-Fidelity for public access to the Internet, and deals with its implication for commercial services and staff training. Commercial Wireless-Fidelity networks like the Cloud, T-Mobile and BT Openzone have allegedly been busy installing the technology in public venues. Apparently, Brighton offers around 45 commercial areas and a growing number of free Wireless-Fidelity locations. But the initial challenge was finding them, as many go unadvertised. Free Wireless-Fidelity network Loose Connection has eight hotspots in Brighton and some carry a 3 million black banner over the entrance to the venue. But few other Wireless-Fidelity owners have caught on to the need for advertising. It has been found that online Wireless-Fidelity directory Total Hotspots essential for gaining a list of all the public places in Brighton where wireless Internet services are available. Apparently, many Wireless-Fidelity providers are relying on the early adopter end of the population to advertise the technology. According to Matthew Ryan, technical director at Loose Connection, Brighton is a new media capital and has a tight network of newsgroups that are often the best form of advertising. INSET: BRIGHTON'S WI-FI HOTSPOTS.


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