The College Try

Francella, Barbara Grondin
August 2004
Convenience Store News;8/23/2004, Vol. 40 Issue 11, p63
Trade Publication
Convenience store operators and fast feeders in college markets are well-positioned to nab students' meal money, if they market and merchandise food as a good value rather than as a convenient option, according to the results of College Explorer, a recent study of 890 college students by 360 Youth Inc., a division of New York-based Alloy Inc., a media, direct-marketing and marketing-services company. "College students appear to be the most price-sensitive of the youth market, much more price-sensitive than teens," said Derek White, executive vice president and general manager for 360 Youth. INSET: On-the-Go Foods Not Leaving the Scene.


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