U.S. Cookie Market Could Be Crumbling Under Trans-Fats

Laracy, Alex
August 2004
Convenience Store News;8/23/2004, Vol. 40 Issue 11, p8
Trade Publication
Cookie marketers are investing heavily in new product innovations and advertising to rebound from sluggish sales between 1999 and 2003, according to "The U.S. Cookies Market," a report by market research publisher Packaged Facts. Add new controversy over trans-fats to the mix, and even the mightiest industry players are falling victim to consumers seeking healthier alternatives to junk foods. Cookies take a hit because they generally fall in with processed foods that contain high levels of inexpensive, yet shelf-stable, hydrogenated fat.


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