The Art of Valuing Media Brands

Nicholas, Stamos
August 2004
Multichannel News;8/23/2004, Vol. 25 Issue 34, p45
Deals with the valuation of media and entertainment brands. Concept of a brand; Factors which contribute to the uncertainty in the valuation of media and entertainment brands; Factors considered by experts in estimating a reasonable value for a media and entertainment brand.


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