TITLE

The Art of Valuing Media Brands

AUTHOR(S)
Nicholas, Stamos
PUB. DATE
August 2004
SOURCE
Multichannel News;8/23/2004, Vol. 25 Issue 34, p45
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with the valuation of media and entertainment brands. Concept of a brand; Factors which contribute to the uncertainty in the valuation of media and entertainment brands; Factors considered by experts in estimating a reasonable value for a media and entertainment brand.
ACCESSION #
14226062

 

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