Getting Back to Basics

Paskowski, Marianne
August 2004
Multichannel News;8/23/2004, Vol. 25 Issue 34, p44
Offers tips for cable companies on winning the competition against direct broadcast satellite (DBS) providers in the U.S. Number of customers gained by DBS during the second quarter of the year 2004; Kind of programming that cable companies should provide; Information on how programmers can be of help to cable television operators.


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