TITLE

Cotton Inc. goes consumer for campaign

PUB. DATE
August 2004
SOURCE
Home Textiles Today;8/23/2004, Vol. 25 Issue 48, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the development of a new consumer magazine print campaign by Cotton Inc. in New York. Education of consumers on the benefits of cotton; Target market of the commercial; Celebration of women's love of shopping for clothes and home textile products.
ACCESSION #
14225889

 

Related Articles

  • Cotton Incorporates New Print Ads. Gavenas, Marilise // DNR: Daily News Record;8/16/2004, Vol. 34 Issue 33, p20 

    Reports on a print campaign in consumer magazines that will be launched by Cotton Inc. as part of its effort to target women shoppers in August 2004 . Magazines that will run the advertisements; Features of the advertisements created by DDB Worldwide; Budget of the company for consumer print...

  • Cotton's new ads: Younger, edgy. Chirls, Stuart // WWD: Women's Wear Daily;6/1/1998, Vol. 175 Issue 103, p20 

    Provides information on the advertising campaign of Cotton Incorporated. Features of the campaign; Advantages of the advertising campaign; Information on the campaign.

  • Cotton Inc. campaign comes to life.  // Home Textiles Today;01/08/2001, Vol. 22 Issue 18, p2 

    Reports the launching of offbeat trade advertising campaign by Cotton Inc. in New York. Utilization of lifelike silicon characters as the foundation of the campaign; Illustration of specific benefit of cotton in both home furnishings and apparel.

  • A FRESH LOOK FOR COTTON. Reddick, Bekah // Agri Marketing;Feb2002, Vol. 40 Issue 2, p36 

    Focuses on the advertising campaigns launched by Cotton Inc. in Cary, North Carolina. Features of the commercials for cotton promotion; Target market of the company; Distinction of the push-pull marketing strategy employed on their advertising and promotion.

  • CI launches new advertising campaign. Brandon, Hembree // Western Farm Press;5/15/2004, Vol. 26 Issue 13, p15 

    Reports that a television advertising campaign has been launched in the United States by Cotton Inc. Focus on women's passion for shopping and for clothes; Role that cotton fabric plays in both; Advertising agency DDB New York; More than 100 different cotton wardrobe selections are featured in...

  • Buy Cotton Get Music.  // Cotton Grower;Aug2003, Vol. 39 Issue 8, p18 

    Reports on Cotton Inc.'s marketing campaign. Gift-with-purchase program; Grand prize sweepstakes; Music tour including in-store appearances of singer/songwriter Alice Peacock.

  • COTTON INCORPORATED.  // Nonwovens Industry;May2006, Vol. 37 Issue 5, p50 

    The article features Cotton Inc., a cotton textile company based in Cary , North Carolina and one of the participants in the 24th annual edition of Expo in Print. The products and services offered by the company are described. The company's address, telephone number and Web site are also...

  • Cotton Tries Advertising in India.  // WWD: Women's Wear Daily;4/29/2003, Vol. 185 Issue 87, p4 

    Reports on the plan of Cotton Council International and Cotton Inc. to launch a consumer advertising campaign in India. Purpose of the campaign program; Comments of J. Berrye Worsham, president of Cotton, on problems faced by the company in the U.S. market; Company's coordination with Indian...

  • Cotton Taps Leona Lewis, Colbie Caillat For Ads.  // WWD: Women's Wear Daily;4/9/2010, Vol. 199 Issue 76, p11 

    The article reviews the television campaign Fabric of My Life from Cotton Inc.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics