Hallmark Aids Sponsors With Vignettes That 'Break Through'

Donohue, Steve
August 2004
Multichannel News;8/23/2004, Vol. 25 Issue 34, p18
Deals with the decision of cable television network Hallmark Channel to produce a series of back-to-school vignettes for their top sponsors. Features of the vignettes; Advertisers which signed deals with the network for the vignettes; Information on some of the images featured on the television advertising.


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