Royal Velvet seeks new road

August 2004
Home Textiles Today;8/23/2004, Vol. 25 Issue 48, p1
Trade Publication
Reports on the plan of towel maker Royal Velvet to roll out its product in the U.S. Launch of the Royal Velvet towel brand; Contract with Li & Fung Corp. for the supply of towels, terry rugs, bath accessories, shower curtains and liners; Identification of the marketing strategy.


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