TITLE

Royal Velvet seeks new road

PUB. DATE
August 2004
SOURCE
Home Textiles Today;8/23/2004, Vol. 25 Issue 48, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of towel maker Royal Velvet to roll out its product in the U.S. Launch of the Royal Velvet towel brand; Contract with Li & Fung Corp. for the supply of towels, terry rugs, bath accessories, shower curtains and liners; Identification of the marketing strategy.
ACCESSION #
14225772

 

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