Baseball Gets In the Game

Umstead, R. Thomas
August 2004
Multichannel News;8/23/2004, Vol. 25 Issue 34, p3
Reports that the U.S. Major League Baseball (MLB) will be having a television channel of its own in 2005. Role of MLB executive vice president of business Tim Brosnan in the channel; Content plans for the channel; Opinion of Brosnan on the market for the channel.


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