DBS Cranks Up Anti-Cable Ads

Donohue, Steve
August 2004
Multichannel News;8/23/2004, Vol. 25 Issue 34, p1
Deals with the marketing campaigns of satellite television provider DirecTV Inc. to retain its customers in the U.S. Features of the television advertisements to be launched by DirecTV in August 2004; Number of subscribers of DirecTV; Information on the advertising campaign launched by cable company Time Warner Cable in response to the marketing campaigns of satellite television providers.


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