DBS Cranks Up Anti-Cable Ads
- Cable fires back at direct broadcasters. Sharkey, Betsy // Adweek Western Edition;11/21/94, Vol. 44 Issue 47, p10
Reports on the release of the DBS Defense Kit, an information advertisement package by Tele-Communications Inc. to compare direct broadcast satellite service with cable television. Provision to cable system operators; Kit design by Red Ball Tiger agency.
- Captive audiences. Gander, Paul, // Marketing Week;11/6/1997, Vol. 20 Issue 32, p43
Examines the efforts of cable and satellite broadcasters in Europe to capture viewers in order to achieve advertising in an increasingly crowded market. Plan by European Business News (EBN) to launch a promotion which will reward viewers for staying with the channel for longer periods; Carlton...
- Numbers confirm cable local ad threat. Garcia, Kristine // Electronic Media;7/22/96, Vol. 15 Issue 30, p14
Reports that direct broadcast satellite and telephone companies are making inroads into cable television's viewing market which may affect local cable television advertising. Findings by Nielsen Media Research; Comment by Ave Butensky, president of the Television Bureau of Advertising; Features...
- Print holds steadfast as complement to TV. Freeman, Laurie // Advertising Age;1/16/1995, Vol. 66 Issue 3, pI-20
Presents views of executives at global publications on the spread of global satellite and cable television channels. Statistics on advertising expenditure in different media; Impact of Global TV on sales of advertising space.
- Should You Buy Cable Spots in Local Races? Sternberg, Billy // Campaigns & Elections (1996);Oct2001, Vol. 22 Issue 8, p48
Examines the factors which hinder the use and effectiveness of cable television advertising as medium for political advertising in the United States. Increase in political advertisements in television shows that do not reach the targeted audience; Failure of politicians to use cable television...
- Playboy to push monthly subscriptions. Umstead, R. Thomas // Multichannel News;02/28/2000, Vol. 21 Issue 9, p22
Reports that Playboy TV will seek to get operators to offer the adult network as a monthly premium service. Mechanics of the promotion dubbed `Playboy TV's Oasis'; Sample of a four-hour block of the network's original programs; Cable operators which offer Playboy on pay-per-view basis.
- DBS hopes to leave big footprint on Latin America. McConnell, Chris // Broadcasting & Cable;8/28/95, Vol. 125 Issue 35, p22
Informs that companies are aiming to launch satellites and cable network in Latin America with a large market potential. Scope of the market; Plans of Galaxy Latin America, PanAmSat, Hughes, and News Corporation; Technical details.
- Must-See Whenever You Feel Like It TV. Gunther, Marc // Fortune;5/27/2002, Vol. 145 Issue 11, p27
Focuses on the imminent launch of video-on-demand services by cable television network Comcast and others. Preparations made by cable companies for this market launch; Competition between cable television networks and satellite television companies; Features of video-on-demand; Potential impact...
- Local HERO. Brunelli, Richard // Adweek;4/25/2011, Vol. 52 Issue 16, pC6
The article, part of a special advertising section, focuses on the media buying service NCC Media, a joint venture of several cable television industry companies which specializes in the purchase of so-called "spot" cable television advertising. The service's partnership with satellite...