TITLE

Ad-Supported Media Losing Ground

AUTHOR(S)
Mandese, Joe
PUB. DATE
August 2004
SOURCE
Television Week;8/9/2004, Vol. 23 Issue 32, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on the "Communications Industry Forecast & Report" on advertisement-supported media released by Veronis Suhler Stevenson in the U.S. in August 2004. Statistics on media usage, revenues and market shares of the television industry; Decrease in advertisement-supported media in 2008; Reasons behind the increase in media spending for 25 years.
ACCESSION #
14223757

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics