TITLE

Games show mettle for Peacock

AUTHOR(S)
McClintock, Pamela
PUB. DATE
August 2004
SOURCE
Daily Variety;8/17/2004, Vol. 284 Issue 31, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the ratings achieved by the 2004 Olympics coverage at NBC Universal television networks in the U.S. Comparison of the ratings with the 2000 Summer Games broadcast; Number of viewers who watched some portion of the games; Concern of advertisers about the primetime coverage.
ACCESSION #
14192606

 

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