Carriers Court Hispanic Market

Marek, Sue
August 2004
Wireless Week;8/15/2004, Vol. 10 Issue 17, p10
Trade Publication
Deals with the efforts of the U.S. wireless industry in reaching out to the Hispanic American market in August 2004. Comparison of the average monthly cellular phone bill of the Hispanic population with the national average; Increase in wireless spending among Hispanics; Launch of the International Direct Connect service from Nextel Communications; Emergence of rate plans dedicated specifically to the customer group.


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